José María Solanes, a painter by vocation. Self-taught with an artistic background, his beginnings in painting are focused mainly as a means of expression.
An adventurer and a pioneer, he joins the world of advertising at the start of its expansion, developing various facets which are complimentary and aimed in the same direction: graphic design, art direction, photography as well as directing TV commercials, all carried out while remaining faithful to his aesthetic conception.
In 1971 he sets up his own production company SOLANES, which becomes a reference in the field, obtaining numerous awards; many of his images are aired in the international media.
A strong background as a TV commercials director consolidates his professionalism. Throughout his lifetime the concept of art has remained ever present, expanding and maturing, until finally reaching a point of consciousness where the need for more freedom of expression in his most intimate sphere, painting, becomes imperious.
As an intuitive artist, his work expresses a content that conveys something that goes beyond the simple view from the outside, that which unconsciously, has always been a part of himself.